Through March, we're not just celebrating women-- we're celebrating women in weed. Cannabis has traditionally been a male-dominated industry where women have found it difficult to find representation. In the workplace, we see this especially at a leadership level. Society says that using cannabis is "unattractive," a "turn-off," and that it makes women lazy and less traditionally feminine. Harmful generalizations like these perpetuate the idea that using cannabis makes women subpar moms, inadequate employees, or bad partners, making them less likely to invest in cannabis as a consumer or see the industry as a career path.
In a report by MJBizDaily, author Jenel Stelton-Holtmeier states that while the percentage of women that hold executive positions in the cannabis industry averages about 4% higher than the national average of other industries, a significant gap lies in the number of female executives leading investment firms and vertically integrated businesses (like Airfield!) With such a low rate of executive positions held by women in investment firms, whether consciously or not, women tend to have more difficulty finding funding for their businesses, ultimately making it more challenging to get them off the ground or keep them growing.
Our commitment to closing this gap starts with elevating the voices of the powerhouse women currently crushing these stereotypes, owning and running successful businesses, and sharing their success stories to inspire women like you and me. Join us on our trip down memory lane with nine of California's most successful women in weed as we discuss their products, passions, and incredible success stories, many of whom began their journies intending to improve the lives of women like you and me. Find Laurie Holcomb, Kristi Knoblich Palmer, and Imelda Walavalkar's stories below, and head over to part two featuring Susie Plascencia, Anna Willey, and the Kitahara sisters!
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